Tradition Is Why We Started.
Passion Keeps Us Going.
Tradition Is Why We Started.
Passion Keeps Us Going.
Passion Keeps Us Going.
Our Story
A chance meeting, the passion for high quality products and the desire to innovate.
Ours is a curious story. The adventure of YUOOL started with a stroke of luck that caused two entrepreneurs to meet: Pedro, an entrepreneur and investor with knowledge in the Brazilian footwear world, and Stefano, a textile entrepreneur from Biella.
Pedro was looking for a highly performing wool fabric, to be applied in a niche of the footwear market that was still little explored. During his trip to Biella, Pedro knocked by chance on Stefano's door, who immediately knew how to seize the opportunity.
This is how the tradition of Biella's textile supply chain integrated with the expertise and skills of Brazilian footwear supply chain starting a new collaboration that led to the birth of YUOOL, a company with an international vocation since the very beginning.
How We Are
In Yuool confort is a lifestyle: it determines who we are, how we work and how we relate to others.
Comfort, in YUOOL, does not mean "take it easy" but "feel good": Be comfortable with yourself, with others, and in all your daily situations. Our shoes are not only extremely comfortable, they have the ambition to make you feel good.
This is why, for us, COMFORT basically encapsulates all the other values of YUOOL: ENTERPRISE, GENDERLESS, MINIMAL.
